Direct Sales Channels
Channels where the agency sells directly to its own customers and traffic sources.
Website · Mobile App Experience · Meta Search
// Full OTA Distribution
8 Sales Channels.
One OTA Infrastructure.
Luxota Full OTA helps agencies grow beyond a single website. Sell directly, distribute through partners, and supply the Luxota ecosystem from one structured OTA operating model.
Important Boundary
Available does not mean active from day one.
Full OTA gives agencies the ability to activate up to 8 sales and distribution channels, subject to technical readiness, commercial approval, channel policy, third-party requirements, product availability, and contract terms.
Your website is only the beginning.
Full OTA turns an agency into a multi-channel travel distribution business.
A Full OTA agency can sell to direct customers, serve B2B partners, create White Labels, connect to metasearch platforms, provide API supply, participate in ShareHub, and potentially become a selected supplier inside Luxota’s ecosystem.
// Three Channel Groups
The 8 channels are easier to understand in three groups.
Each group supports a different commercial direction: direct sales, B2B distribution, or deeper ecosystem participation.
B2B Distribution Channels
Channels where the agency expands through other agencies, partners, systems, websites, or inventory networks.
ShareHub · White Label Distribution · API OUT
Ecosystem & Partnership Channels
Selective channels that require deeper approval, stronger readiness, or separate commercial arrangements.
Licence Reseller · Luxota ShareHub Supplier
// Channel Overview
The 8 Sales & Distribution Channels.
These are the commercial routes available under Luxota Full OTA. Each channel has its own activation logic, boundaries, and responsibilities.
01
Direct Sales
Website
Sell through the agency’s own branded website with B2C and B2B access, search and booking flow, and the agency’s own payment gateway.
02
Direct Sales
Mobile App Experience (PWA)
Offer an app-like mobile experience under the agency’s own brand and domain through Progressive Web App technology.
03
B2B Network
ShareHub
Join Luxota’s B2B supply network to receive services from other agencies or supply API and manual services.
04
Distribution
White Label Distribution
Create branded White Labels for other agencies and expand into new markets without opening local entities in every region.
05
Traffic
Meta Search
Reach high-traffic travel comparison platforms where technically implemented, commercially feasible, and externally approved.
06
Selective
Licence Reseller / Rebrand Partner
For selected partners, operate under an approved rebrand structure and build a regional network under defined terms.
07
Technical Distribution
API OUT
Distribute available inventory — API, manual, or ShareHub-based — to external websites, apps, platforms, and systems.
08
Selected Supplier
Luxota ShareHub Supplier
Selected Full OTA agencies can become approved suppliers inside the Luxota ecosystem, supporting White Labels and approved channels.
// Group 01
Direct Sales Channels.
These channels help the agency reach its own customers directly through branded, customer-facing access points.
The agency’s main online travel portal.
The Website channel is hosted under the agency’s own domain and brand. It can support B2C sales and B2B access, depending on configuration. Payments are processed through the agency’s own payment gateway.
- Agency domain and branding
- B2C and possible B2B access
- Search and booking flow
- Manual and API services where activated
- Agency-owned payment gateway responsibility
App-like access without native app development.
The Mobile App Experience is delivered through PWA technology under the agency’s brand and domain. It is not a native app published in Apple App Store or Google Play.
- Mobile-friendly service browsing
- App-like access through browser support
- Agency brand, logo, colors, and domain
- No standard push notification promise
Traffic acquisition through external comparison platforms.
Meta Search can help the agency reach high-intent travelers on external comparison platforms where implemented and approved. Luxota’s role is technical enablement; third-party costs remain the agency’s responsibility unless separately agreed.
- Subject to external platform approval
- May involve CPC, CPA, tracking or platform costs
- No traffic performance guarantee
- Availability depends on technical and commercial feasibility
// Group 02
B2B Distribution Channels.
These channels allow a Full OTA agency to grow beyond its own website and customer base by distributing or receiving services through other agencies, partners, or systems.
The B2B supply network inside LuxotaOS.
ShareHub allows Full OTA agencies to receive services from other agencies, provide services to other agencies, and expand their inventory through both API and manual travel services.
- Buy and sell inside the Luxota agency network
- API and manual services supported
- Agency chooses supply and distribution partners
- Settlement can be direct or through Trustee where applicable
Create branded OTA websites for other agencies.
A Full OTA agency can create White Labels for other agencies or business partners. The recipient sells under its own brand while the Full OTA supplies selected services behind the channel.
- Different from ShareHub White Label product
- Full OTA remains Luxota’s contractual party
- Recipient can use its own brand and domain
- Recipient may add its own manual services
Turn the agency into a technical supplier.
API OUT allows a Full OTA agency to distribute its available inventory to external websites, apps, platforms, corporate systems, or approved digital channels.
- Can include API, manual, and ShareHub-based inventory
- Agency manages API consumer relationships
- Luxota governs API security and technical usage
- Can support booking and issuance where enabled
// Group 03
Ecosystem & Partnership Channels.
These channels are more selective and may require separate approval, stronger operational readiness, or specific agreements.
Licence Reseller / Rebrand Partner
This channel allows selected and approved partners to operate under a rebrand structure while using Luxota’s technology infrastructure. It requires a separate agreement defining partner rights, market scope, branding rules, support responsibilities, and commercial obligations.
Separate agreement
Approval required
Brand rules apply
Luxota ShareHub Supplier
Selected Full OTA agencies may become approved suppliers inside the Luxota ecosystem. Approval depends on service quality, pricing discipline, support standard, financial trustworthiness, operational readiness, and compliance with Luxota policy.
Selected agencies only
Quality review
Supplier responsibility
// Activation & Governance
Available channels are not automatically active channels.
Some channels may require technical activation, contract review, commercial approval, third-party approval, security review, market readiness, supplier readiness, channel-specific pricing, or separate documentation.
Technical readiness
Commercial approval
Channel policy
Third-party requirements
Product availability
Contract terms
Security review
Operational qualification
// Responsibility Boundaries
What Luxota provides — and what the agency remains responsible for.
Luxota provides the technology infrastructure and governance policies. The agency remains responsible for the commercial relationships it creates through these channels.
Luxota provides
- Technology infrastructure
- Operating framework
- Technical enablement
- Governance policies
- API security and usage policies where applicable
- Monitoring, rate-limit and abuse-prevention rules where applicable
The agency remains responsible for
- Customers and downstream partners
- Payment gateway and merchant account
- White Label recipients
- API consumers and partner contracts
- Pricing, markup, refunds, cancellations, and service support
- Third-party platform costs and external commercial terms
// What This Means
A Full OTA agency can grow in more than one direction.
The 8-channel model allows an agency to move beyond a single online portal. It can sell to customers, serve other agencies, distribute inventory, create White Labels, connect to external platforms, offer API supply, and potentially become a selected ecosystem supplier.
Sell directly
Distribute through partners
Supply the Luxota ecosystem
// Key Questions
Common questions about the 8 channels.
These answers are intentionally short. Detailed pricing, terms, and channel-specific rules should be confirmed through the relevant commercial documents.
Are all 8 channels active from day one?
No. They are available under Full OTA, but activation depends on readiness, approval, policy, product availability, third-party requirements, and contract terms.
Is the Mobile App a native app?
No. The Mobile App Experience is a PWA, not a native app published through Apple App Store or Google Play.
Is ShareHub only B2B?
ShareHub itself is a B2B supply environment, but services received through ShareHub may later be sold through the agency’s activated B2C or B2B channels.
Can every Full OTA become a Luxota ShareHub Supplier?
No. This is a selected supplier channel. Luxota reviews service quality, pricing, support, financial trustworthiness, and operational readiness.
Who pays Meta Search third-party costs?
The agency is responsible for third-party costs such as CPC, CPA, tracking, advertising spend, platform fees, or commercial contract costs.
Who manages API consumer relationships?
The agency manages API consumer contracts, pricing, support, and commercial terms. Luxota governs the technical API layer.